Products & Services
PrimeAxcess has a suite of proprietary processes that may be deployed based on your company’s particular needs. As specialists in the world of the “start-up,” we know your environment extremely well. As specialists in the early stages of Company development, we know better than most what you’re going through. Below are just 6 of our high impact capabilities. In fact, we have a number of special engagement options to make working with us easier than you can imagine.
This is what we do better than anyone else in the field of strategic marketing
for early stage companies. Our highly efficient process is designed to pull
the elements of your story out of you and craft your epic story. The story
investors and customers crave. You'll be amazed how artfully this is done
by people who know our to weave the elements of your authenticity into a
compelling story and suite of tools to leave with your marketing team that
will, not only help you accomplish your short-term needs but will be useful
over and over again in the crafting of your major messaging platforms. More...
Our proven method for helping technology companies launch products is the Lighthouse method. In this one of a kind process, we help you find those leading edge customers that are perfect for your early stage products or services and "let them show you the way" to reach a broader market like a beacon guides ships to safe harbors. Everything we do within the scope of the Lighthouse builds on early customer successes. Converting those Lighthouse customers to high referenceable customers for use in media and direct selling activities. No other alpha/beta programs can compare to our Lighthouse programs.
Named by one of our clients who called up one day saying, "We need your mojo fast! How fast can you whip up some of that 'one of a kind' Primoganda?" After we stopped laughing, we put the wheels in motion to develop one of our signature messaging frameworks. These intense framework building sessions can be one of the most enjoyable, energizing activities you and your team may experience in the early days. Whether it's a group of founders struggling to get in sync, or a project team trying to get on the same page we've got the shortest path to one of the most powerful communication platforms available anywhere. Every time you need to speak at a conference, write a press release, take an analyst call, create new website copy, the PrimeAxcess 'primoganda' messaging framework will be your most reliable resource.
Over the last 15 years, our staff has had a hand in the creation, defining, documenting, and defending intellectual property valued at hundreds of millions of dollars. Often, some of the more interesting conversations in the start up environment deals with the company's "secret sauce," the patentable ideas possessed by the company that often determines the degree to which the firm's value proposition remains unique and the barriers to entry for competition remains high. These two important points often provide the only leverage for entrepreneurs in pre-money valuation discussions. We help your company get your ideas one paper and in disclosure form very early before you start spending the big bucks on the patent attorneys. This effort saves to huge amounts of money, gets your product portfolio in shape for investor discussions , and gets the patent process rolling without taking a your staff away from their primary daily tasks. These activities include, but are not limited to mining for intellectual property within your firm's products or processes, researching patents for preexisting prior art, documenting these finds for inclusion in disclosure documents, and packaging your patentable idea portfolio for board and investor discussions.
Having shipped dozens of software, hardware, and service products and managing more than fifty release cycles, we understand the nuances of creating products customers value and buy. If you are having challenges getting your product "shipped" but don't know precisely why, or even more importantly what to do about it. We can help. An early stage company can only miss a few committed ship dates before the firm's credibility with investors and customers is so fragile. If you suspect problems or are in danger of missing an important ship date; or if you just want more rigor in any phase of the product development process, we can help. CXO's, remember that while constituents may appear to understand your valid reasons for adjusting your release date, they don't. It is one of the major red flags boards watch, and if your teams can't ship on time, if you don't do something about it, you'll be the one looking for a new job.
Being expert in your competitive environment is critical to credibility and survival now more than ever. We can help in a number of ways. One, as the Private Equity industry has matured, so have their systems for keeping their finger on the pulse of the industries in which they invest. In many cases, their portfolios are widely diversified and unless your firm is pioneering a brand new technology, business process, or user experience, they probably know something about your play. One of the fastest ways to lose credibility is to flub an investor's question about a company in your space that you don't know, or to indicate there is no competition in your space. Another way we help is to work with your sales team, developing "kill points" to use early in the sales cycle. Truly, there are many benefits derived from our processes for analyzing, documenting, and creating value with our landscape analysis processes.