Our Market
Venture-backed companies make enormous contributions to U.S. jobs, sales, economic growth, and technological progress. In fact, together, the nation’s venture capital backed companies employed over 10.4 million American workers in high-quality jobs and generated $2.3 trillion in revenue in 2006. The total revenue of venture capital financed companies comprised 17.6 percent of the nation’s gross domestic product (GDP) and 9.1 percent of U.S. private sector employment in 2006. Each year for the last decade between 2500 and 3500 new businesses funded by private equity investments were founded in the US.
Out of the multitude of companies which will be founded in the next several years, undoubtedly a few world class companies will emerge. Those companies that will achieve this distinction will depend in small part on the market niche selected for launching the company, the management team, and in large part the perception of the market based on the firms’ positioning communications. Almost from the first day, these companies will be competing for customers against well managed large international companies. By necessity their corporate adolescence must be brief. Sophistication in planning and execution must come quickly. Seldom does a viable low and slow strategy exist for building a company of significance.
If you have experience as a marketer in a start-up company you know first-hand what a challenge that environment can be. Gaining and maintaining credibility is critical with each of the company's constituencies: its customers, vendors, employees, shareholders and financiers. We believe a best strategy at these early stages, when a company's credibility is most fragile, the management needs to do everything possible to accelerate the credibility building process. That's why PrimeAxcess exists…to be your marketing department if you do not have one…more horsepower if you do helping you sharpen and maintain a highly regarded value proposition for your company that achieves and sustains credibility.